David Ortiz x Your Cousin From Boston

BBC

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Role

Production Designer

Year

2021

Director

Win Bates

Production Company

Tool of NA

Agency

Goodby Silverstein & Partners

A Sam Adams campaign bringing together David Ortiz and the "Your Cousin From Boston" character for a day at Fenway Park. Production design leans into the iconic textures of Fenway — a setting that carries weight for any Boston fan, dressed to feel like the real thing.